Quantifying the Impact of Strategic Choices

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Customer flows help you identify the leverage points where your effort will have the greatest impact. While early market entrants tend to focus on opportunities that are upstream in the customer flow (market opportunities), late entrants tend to focus on downstream opportunities (brand opportunities). While customer flow calculators can help quantify the leverage points with the greatest impact, prioritization of strategic options should always consider both the size of the opportunity and the probability of success.

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Posted under: Competitive Strategy

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