<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//www.cardinalacademy.net/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://www.cardinalacademy.net/how-do-you-determine-what-your-new-core-business-should-be/</loc>
		<lastmod>2020-02-24T15:51:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-selling/</loc>
		<lastmod>2020-02-24T15:53:51+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/customer-retention-part-1/</loc>
		<lastmod>2020-02-24T15:56:15+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/0-5-market-segmentation-introduction-to-market-segmentation/</loc>
		<lastmod>2020-02-24T16:03:36+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-two-targeting-criteria-that-matter/</loc>
		<lastmod>2020-02-24T16:18:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/1-market-segmentation-market-segmentation-is-broken/</loc>
		<lastmod>2022-12-20T06:19:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/3-market-segmentation-fixing-market-segmentation/</loc>
		<lastmod>2022-12-20T06:19:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/3-competitive-strategy-deciding-where-to-play/</loc>
		<lastmod>2022-12-20T06:20:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/4-competitive-strategy-defining-how-to-win/</loc>
		<lastmod>2022-12-20T06:20:43+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/5-employee-engagement-bridging-the-strategy-execution-gap/</loc>
		<lastmod>2022-12-20T06:21:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/6-5-product-positioning-introduction-to-product-positioning/</loc>
		<lastmod>2022-12-20T06:21:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/8-product-positioning-establishing-points-of-parity/</loc>
		<lastmod>2022-12-20T06:22:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/10-5-communication-strategy-introduction-to-communication-strategy/</loc>
		<lastmod>2022-12-20T06:23:16+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/16-communication-strategy-the-six-principles-of-persuasion-part-1/</loc>
		<lastmod>2022-12-20T06:23:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/16-5-communication-strategy-the-six-principles-of-persuasion-part-2/</loc>
		<lastmod>2022-12-20T06:23:52+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/24-integrated-campaigns-measuring-marketing-outcomes-part-1/</loc>
		<lastmod>2022-12-20T06:24:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/25-integrated-campaigns-measuring-marketing-outcomes-part-2/</loc>
		<lastmod>2022-12-20T06:24:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/15-customer-targeting-existing-customers-are-more-valuable-than-new-ones/</loc>
		<lastmod>2022-12-20T06:25:39+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/16-customer-targeting-timing-is-everything/</loc>
		<lastmod>2022-12-20T06:25:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/19-selling-the-emergence-of-the-challenger-selling-style/</loc>
		<lastmod>2022-12-20T06:26:26+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/20-selling-the-core-elements-of-the-challenger-selling-style/</loc>
		<lastmod>2022-12-20T06:26:45+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/39-customer-retention-customer-retention-part-1/</loc>
		<lastmod>2022-12-20T06:27:35+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/40-customer-retention-customer-retention-part-2/</loc>
		<lastmod>2022-12-20T06:27:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/41-customer-retention-customer-retention-part-3/</loc>
		<lastmod>2022-12-20T06:28:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/21-growth-how-do-you-know-when-your-core-business-needs-to-change/</loc>
		<lastmod>2022-12-20T06:28:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/22-growth-how-do-you-determine-what-your-new-core-business-should-be/</loc>
		<lastmod>2022-12-20T06:29:05+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/23-growth-the-conditions-for-successful-adjacency-expansion/</loc>
		<lastmod>2022-12-20T06:29:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/market-segmentation-is-broken/</loc>
		<lastmod>2022-12-20T08:42:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/achieving-campaign-synergy/</loc>
		<lastmod>2022-12-20T14:52:06+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-communication-strategy/</loc>
		<lastmod>2022-12-21T17:59:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-three-things-about-the-mind-that-every-marketer-should-know/</loc>
		<lastmod>2022-12-21T19:14:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-six-principles-of-persuasion-part-1/</loc>
		<lastmod>2022-12-21T19:16:02+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-six-principles-of-persuasion-part-2/</loc>
		<lastmod>2022-12-21T19:16:14+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/making-your-ideas-stick-part-1/</loc>
		<lastmod>2022-12-21T19:16:23+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/making-your-ideas-stick-part-2/</loc>
		<lastmod>2022-12-21T19:16:33+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-market-segmentation/</loc>
		<lastmod>2022-12-22T08:17:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/fixing-market-segmentation/</loc>
		<lastmod>2022-12-22T08:18:10+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-competitive-strategy/</loc>
		<lastmod>2022-12-22T08:19:56+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/choosing-your-strategic-role-part-1/</loc>
		<lastmod>2022-12-22T08:20:08+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/choosing-your-strategy/</loc>
		<lastmod>2022-12-22T08:20:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-hidden-value-of-marrying-strategies-and-activities/</loc>
		<lastmod>2022-12-22T08:20:37+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/quantifying-the-impact-of-strategic-choices/</loc>
		<lastmod>2022-12-22T08:20:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/shaping-the-path/</loc>
		<lastmod>2022-12-22T08:26:46+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/motivating-the-elephant/</loc>
		<lastmod>2022-12-22T08:26:57+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-employee-engagement/</loc>
		<lastmod>2022-12-22T08:27:47+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/bridging-the-strategy-and-execution-gap/</loc>
		<lastmod>2022-12-22T08:27:55+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/directing-the-rider/</loc>
		<lastmod>2022-12-22T08:28:04+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-integrated-campaigns/</loc>
		<lastmod>2022-12-22T08:29:12+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/choosing-the-right-tool-for-each-job/</loc>
		<lastmod>2022-12-22T08:29:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/maximizing-campaign-efficiency/</loc>
		<lastmod>2022-12-22T08:29:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/measuring-marketing-outcomes-part-1/</loc>
		<lastmod>2022-12-22T08:30:25+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/measuring-marketing-outcomes-part-2/</loc>
		<lastmod>2022-12-22T08:30:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-customer-targeting/</loc>
		<lastmod>2022-12-22T08:32:20+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/customer-targeting/</loc>
		<lastmod>2022-12-22T08:32:32+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/targeting-principle-3-existing-customers-are-more-valuable-than-new-ones/</loc>
		<lastmod>2022-12-22T08:32:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/targeting-principle-4-timing-is-everything/</loc>
		<lastmod>2022-12-22T08:32:49+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/targeting-principle-5-some-prospects-are-easier-to-convert-than-others/</loc>
		<lastmod>2022-12-22T08:32:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-growth/</loc>
		<lastmod>2022-12-22T08:34:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/how-do-you-know-when-your-core-business-needs-to-change/</loc>
		<lastmod>2022-12-22T08:34:48+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-conditions-for-successful-adjacency-expansion/</loc>
		<lastmod>2022-12-22T08:34:54+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-value-proposition/</loc>
		<lastmod>2022-12-22T13:51:27+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/building-your-value-proposition-part-2/</loc>
		<lastmod>2022-12-22T13:52:00+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/building-your-value-proposition-part-1/</loc>
		<lastmod>2022-12-22T13:52:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-product-positioning/</loc>
		<lastmod>2022-12-22T13:53:07+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/establishing-the-right-frame/</loc>
		<lastmod>2022-12-22T13:53:21+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/establishing-points-of-parity/</loc>
		<lastmod>2022-12-22T13:53:28+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/choosing-a-compelling-point-of-difference/</loc>
		<lastmod>2022-12-22T13:53:34+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-evolution-of-selling/</loc>
		<lastmod>2022-12-22T13:54:40+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-emergence-of-the-challenger-selling-style/</loc>
		<lastmod>2022-12-22T13:54:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/the-core-elements-of-the-challenger-selling-style/</loc>
		<lastmod>2022-12-22T13:55:09+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/commercial-teaching-at-w-w-grainger/</loc>
		<lastmod>2022-12-22T13:55:22+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/introduction-to-customer-retention/</loc>
		<lastmod>2022-12-22T13:57:01+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/customer-retention-part-2/</loc>
		<lastmod>2022-12-22T13:57:11+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/customer-retention-part-3/</loc>
		<lastmod>2022-12-22T13:57:17+00:00</lastmod>
	</url>
	<url>
		<loc>https://www.cardinalacademy.net/choosing-your-strategic-role-part-2/</loc>
		<lastmod>2023-05-10T21:15:37+00:00</lastmod>
	</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->