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A lack of emotional engagement is the primary reason that change efforts fail. While our emotional elephant can be decisive and action oriented, it requires immediate gratification and positive reinforcement to keep going. In this segment, we will identify three proven methods for motivating the elephant. The first method is to find the feeling, in other words to make people care. The second method is to shrink the change. By targeting quick wins, we show the elephant progress and build momentum. The third method is to appeal to identity. Once we commit to an identity, we go to great lengths to remain consistent with it.