Introduction to Growth

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The pressure to grow has never been greater that it is today. And this explains why nearly 50% of current S&P 500 companies are forecasted to be replaced over the next ten years. This dynamic creates three imperatives for leaders. First, they must understand when core businesses need to change. Next they must determine what their new core business should be. Finally, they must understand the conditions for successful adjacency expansion so they can increase their odds of success.

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