How Do You Determine What Your New Core Business Should Be?

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Research on the disruption and redefinition of core businesses suggests that hidden assets often become the centerpiece of the new core business. And these hidden assets tend to fall into one of three categories: 1) Undervalued business platforms operating in your company today, 2) untapped insights into customers that enable you to satisfy a broader array of their needs, and 3) underexploited capabilities that can be redeployed successfully in adjacent segments.

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