Establishing the Right Frame

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Establishing the right frame of reference for your product or service is important because prospective customers hate confusion and have a tendency to default to incumbent options whenever it’s present. Effective framing signals the job that your product or service will do. It also dictates the types of associations that will function as points of parity and points of difference. Finally, the right frame of reference accelerates understanding by leveraging mental frameworks that are already familiar to potential customers.

Knowledge Test

Posted under: Product Positioning

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