While the rational part of our brain excels at planning, leading and making trade offs, it has a tendency to get lost in the details as decisions become more complex. In this segment, we will identify four proven methods for helping our rational rider find the right path to follow. The first is to search for the bright spots around us. In other words, search for people who have already solved our problem and follow their lead. The second is to script the critical moves in order to increase clarity regarding behaviors that will deliver results. The third is to point to the destination in order to shift people’s focus from analyzing the need for change to figuring out how to achieve it. The fourth is to leverage social proof and rally people behind the herd.

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