Choosing Your Strategic Role (Part 1)

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Strategic roles are guiding stars that tell you when to fight, how to fight and when to avoid a fight. Competitors either defend, attack, flank or pursue niches. What these roles share in common is that they all rely on concentrating resources at the right point of attack. While the defensive role is by far the strongest, the niche role is the one that most of us should be playing.

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Posted under: Competitive Strategy

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