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Loading...This segment explains the critical role that emotion plays in human decisionmaking. It also explains why marketers that engage prospects on an emotional level create more resonance and drive more action.
(6 votes, average: 4.17 out of 5)Loading...The three facts about the mind that every marketer should know are that 1) minds are limited, 2) minds are insecure and 3) minds hate confusion. To navigate daily life efficiently, the mind leverages short cuts to make good decisions. By understanding these short cuts, marketers can develop offers that resonate more effectively with the customers they are pursuing.
(1 votes, average: 5.00 out of 5)Loading...According to Robert Cialdini, there are six basic principles of persuasion: Scarcity, social proof, authority, consistency, reciprocity and liking. These principles are deeply rooted in our behavioral psychology and that’s what makes them so compelling. Consequently, effective communication campaigns should begin with an assessment of the principles that can be leveraged. While the application of a single principle is good, the use of two or three in combination is almost certainly better.
(1 votes, average: 5.00 out of 5)Loading...According to Robert Cialdini, there are six basic principles of persuasion: Scarcity, social proof, authority, consistency, reciprocity and liking. These principles are deeply rooted in our behavioral psychology and that’s what makes them so compelling. Consequently, effective communication campaigns should begin with an assessment of the principles that can be leveraged. While the application of a single principle is good, the use of two or three in combination is almost certainly better.
(3 votes, average: 4.67 out of 5)Loading...According to brothers Chip and Dan Heath, there are six principles that dictate why some ideas stick and others don’t. The first of these principles is simplicity. Ideas must be compact in order to stick but they must also capture the core of a concept and express it clearly. The second principle is unexpectedness, we capture and hold attention by opening gaps in our audience’s knowledge and then filling those gaps so they can repair their faulty assumptions. The third principle is concreteness. While concrete ideas are easier to understand and remember than abstract ones, they also make it easier to coordinate activities across large teams and disparate geographies. To learn about the other principles that make ideas stick, visit the second part of this video.
(3 votes, average: 4.33 out of 5)Loading...According to brothers Chip and Dan Heath, there are six principles that dictate why some ideas stick and others don’t. In this segment we highlight the remaining principles. The fourth of these principles is credibility. Ideas become stickier by leveraging external and internal sources of credibility and by allowing audiences to test them for themselves. The fifth sticky principle is emotion. If you want people to take action, you first have to make them care. The sixth sticky principle is the power of stories. Stories are like mental flight simulators that prepare us to make better decisions. To learn about the other principles that make ideas stick, visit the first part of this video.